This goes into the second scene with them playing. She learns something new (origami birds) from her father.
We follow them through the years of the daughter’s life and the different phases she goes through. In this particular commercial, it is a father and a daughter’s relationship. The only words used in the entire thing is Extra’s slogan, “Give Extra, Get Extra.” This commercial isn’t selling gum. This ad conveys a message without saying any words. I thought that the story, message and ad placement flowed beautifully.
The ad I chose was the Extra Gum ad about the origami paper birds out of gum wrappers. For class we were supposed to find an ad that passes this test. TARES stands for truthful, authentic, respect, equity, and socially. Is it ethical to put this ad out? Does it harm someone? Is it truthful? Is the claim an authentic one? Does it treat people with respect? Is there equity between sender and receiver? Is the ad socially responsible? These questions come from the TARES Test of Ethical Persuasion. It takes a lot of thought in designing a message to go with a product. Food ads usually make us hungry or laugh. Clothing ads make us want to look sexy and fun. Captain Morgan commercials, along with many other alcohol ones, make us feel daring and adventurous. For more such interesting topics, don’t forget to subscribe to today.In Advertising, we mostly see ads that make us feel a certain way. So, this was all about making a heart out of a gum wrapper. Additionally you may also try creating your own garland of gum wrapper hearts by using needle and thread, use them as cushioning materials for small gift boxes or even attach a few of these onto DIY pop-up cards. Once applied let the gum dry up completely before sending these handmade hearts to your lover or other close friends. Therefore to prevent such instances, putting small dots of glue between the layers or around the corners is highly advised.
#GUM PAPER ORIGAMI HOW TO#
How to preserve the gum wrapper heart?Īlthough aluminium foil gum wrappers are usually sturdy enough to maintain the origami shape, the ridges might get loose under pressure. But beware, if not done properly you may end up losing your gum wrapper heart origami. This can be done using a plastic card, a sharpener or even a paper cutter. Source Step 3: Sharpening the creasesįinally, for an overall softer finish, you will need to smoothen the creases. Align the two folded sides evenly and bend protruding edges for a smoother finish. The wrapper should now look like the image below.
When doing this ensure the folding is done perfectly at the middle part of the wrapper.įollow the same for the next side. Afterwards, take one of these sides and fold them to get a L-shaped figure. The point is what gives the heart its final shape and therefore folding it evenly is highly necessary. Once done, start by folding the top and bottom corners into a triangle. This will allow you ample space to work through the next procedures without risking the shape of the final result. For long wrappers, it is better to fold them back into the original form as they came in. So, the first step to getting the perfect heart is to conscientiously trim the extra parts until you have a square. Gum wrappers are generally rectangular in shape. Below, we have described this entire process in easy-to-understand steps.
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